Let’s bring you a little closer to the current terms of content production. So if I ask you, while using google search, how often do you move past the first page ie. the main page? Not exactly an everyday event, right! That is the concluding motive of the best content creation agency these days to have the blog/article on the main page by writing SEO-optimized content.
Writing is an art that drives passion and emotions in the writer as well as the reader, dating back to an era reminding us of true literature with traditional readership attributes. As the digital age arrived so did the need for new tools and techniques to cope up with the ocean of content competing for readership per day and of course let’s not forget the google ads, ranking and optimizing content based on SEO.
Here’s the thing, what’s the point of writing top-quality content if you fail to deliver it? Once you start writing content for SEO as part of your production strategy, your website will thrive with traffic.
What SEO (Search Engine Optimization) Does?
To the surprise of many, SEO is a helping hand that makes it easier for search engines to link your content to the subject you cover, resulting in a higher rank. It’s a commonly made mistake by digital marketing services to just stuff keywords in the content and hope for the best. There is quite a bit of strategy and vision that goes into SEO article writing. There is a fine line between SEO-friendly content and SEO-dominated content. Having said that, let us take through some of the effective ways to write SEO-friendly content:
# Structure – Headlines and Subheads
A structured article with sub-headers and points makes it easier to read, resulting in higher readership and easily swimmable content. Furthermore, it makes it easier for the search engine to link your subject to the content, doused in keywords.
Yet another way to achieve higher ranks is to get as many backlinks for your content. It is a significant ranking factor for helping search engines. To further the motive, link your older content’s link to the newer posts. Moreover, it is smart to link reputable and credible websites in your content to increase the trust and authenticity of your post while automatically increasing the validity of your content making the SEO optimization process worthwhile.
# Length of the Content
Gone are the days when you could count on several hundred words of an article to bring readership and the more you post, the more traffic you will get. It’s the time where you would wanna check with google analytics of the preferable length of your content to achieve higher ranking and traffic on your website.
The reason for that is, Google aims to deliver its potential readers with the best answers to their questions while analysing the length and depth of the content alike. With the requirement of a bigger length, it is possible to mistake it with a lower quality of content. To avoid the terror of such impossible implications, it is suggested to take a glance at the preferable length of the article through the existing highest-ranked websites to suit your requirements in advance.
# Identify the Keywords First
It is a common practice to find aspiring writers by outsourcing content creation agency India to draft valuable content and leave the keywords for the latter instead of designing their content to incorporate them. It is wise to choose the keywords first by either using keywords planning tools or simply hiring affordable digital marketing services specializing in SEO professionally. Once the keywords are successfully identified, they are safe to use in headlines, Meta Texts, ALT tags, etc.
# Visual Optimisation
The images attached to the articles give higher chances of attracting the masses. Visual aids bring relevancy to the content and not to forget, it looks attractive too. Alt tags can be added to the image with relevant keywords to optimize the required images.
With optimizing images, it is important to keep the size of the size of the file in mind. A bigger image size can slow down the loading process of the page and result in the readers abandoning the website altogether.
# Quality Content
The most significant component of any content is its quality. No matter how important all the factors affecting your readership may be, they all come to read the content. Delivering high-quality content should be a prioritized goal followed by the strategic use of search engine optimization strategy.
Engaging content is what increases share ability and recommendations before digital tools can take over the job. Moreover, it’s a writer’s job to create content that fulfils its purpose of informing and entertaining its readers.
No matter whether you write short or lengthy articles for your website, you need to make it SEO-friendly to reach the masses. Using powerful SEO tactics can help you optimize your every content, target specific keywords, and possibly take your wordpress website to the first page of search engines like Google.
SEO is a technique that you need to learn to foster your website and further business growth. Therefore, hire the legit best content marketing services in Delhi to drive value from your every piece of content through SEO.