Googlebot is one element of the solution to how search engines like Google scout websites and select which ones should rank higher than the rest.
Googlebot is a bot that crawls the internet and indexes websites. A spider is another name for Googlebot. Googlebot’s mission is to crawl any webpage that lets it in and add it to Google’s index. Users can visit a website on SERPs depending on their search queries once it has been indexed by Googlebot crawlers.
Working on the Googlebot
It’s crucial to understand how the Google crawler works to grasp the intricacies of how a web page ranks. To figure out where to explore next on the web, Googlebot consults databases and sitemaps of the different connections it identified during its previous crawls. When Googlebot discovers new links while crawling a website, it immediately adds them to the list of URLs it will visit next.
In addition, if the Googlebot notices that broken or other links have been updated, it notifies Google to update the index. As a result, you must always check to see if your webpages are crawlable so that Googlebot can correctly index them.
Types of Googlebot
Google crawlers come in a variety of shapes and sizes, and each one is intended for a particular way of crawling and displaying web pages. You would seldom have to build up your website with distinct directives for each sort of crawling bot as a website owner. Unless your website has put up unique directives or meta-commands for individual bots, they are all regarded the same in the realm of SEO.
There are a total of 17 types of Googlebot:
- AdsBot Mobile Web Android
- AdsBot Mobile Web
- Googlebot Image
- Googlebot News
- Googlebot Video
- Googlebot Desktop
- Googlebot Smartphone
- Mobile Apps Android
- Mobile AdSense
- Google Read Aloud
- Duplex on the web
- Google Favicon
- Web Light
- Google StoreBot
5 Ways to Improve Your Technical SEO by Thinking Like Googlebot
A text file called robots.txt is inserted in the root directory of a website. When Googlebot crawls a site, one of the first things it searches for is these. It’s a good idea to put a robots.txt file on your site, as well as a link to your sitemap.xml. There are a variety of methods to improve your robots.txt file, but it’s vital to proceed with caution.
When migrating a dev site to the live site, a developer may inadvertently leave a sitewide prohibition in robots.txt, preventing all search engines from scanning the site. Even once the issue is fixed, organic traffic and rankings may take a few weeks to recover.
Sitemaps are an essential ranking feature since they allow Googlebot to discover pages on your website. There should only be one sitemap index. Create different sitemaps for blogs and general pages, then link to them from your sitemap index. Don’t give every page high importance. 404 and 301 pages should be removed from your sitemap. Submit your sitemap.xml to Google Search Console and keep an eye on the crawling progress.
3. Site Speed
The speed with which a page load has become one of the most crucial ranking criteria, particularly for mobile devices. Googlebot may decrease your ranks if your site’s load speed is too sluggish.
Testing your site speed with any of the free tools available is an easy method to see whether Googlebot believes your page loads too slowly. Many of these tools will generate suggestions for you to submit to your engineers.
By including structured data on your website, Googlebot will be able to better comprehend the context of your web pages as well as your entire site. It is critical, however, that you adhere to Google’s standards.
It is suggested that you utilize JSON-LD to implement structured data markup for efficiency. JSON-LD is Google’s preferred markup language, according to the company.
Duplicate web pages are a major issue for large websites, particularly eCommerce sites.
Duplicate websites are useful for a variety of reasons, including alternative language pages.
If you have duplicate pages on your site, you must use a canonical tag and the hreflang attribute to designate your preferred page.