As a small business owner, you might not necessarily be able to afford to hire a marketing agency to take care of your strategies and campaigns for you. Having to take on these responsibilities yourself can be daunting, even if you do have some help from one or two colleagues who are working with you. This is even more of a challenge if you do not have a lot of previous experience in marketing, so to help you get started if you are feeling overwhelmed, here are some great places to turn to for marketing tips and advice.
Purchase Some Books on the Topic
There are many incredible books on marketing out there, most of which are written by successful marketing professionals. It is worth purchasing a few of these titles as a small business owner, particularly if this is the first time you have taken on a venture like this. While reading up on marketing tactics and understanding trends, etc., might not be your ideal bedtime read, these books can be a wonderful resource and help you feel much more confident when you’re developing your strategies.
Get a Consultation
Even if you can’t afford to hire a marketing agency to take on all of your marketing jobs, you might want to think about finding room in your budget for a consultation. Even just a few appointments with a marketing consultant can help you to better understand how to utilize your research, attract customers, and convert those leads into sales. They might also be able to recommend certain software or other resources you can use to help you with your marketing research and monitor your progress.
Of course, the most obvious place to look for tips on marketing as a small business owner would be to turn to the internet. There are numerous blogs, articles, videos, etc., that you can turn to and find a wealth of information on different marketing techniques and trends. However, make sure that the websites you are looking at are legitimate. Ideally, blogs on professional marketing sites such as https://webpresence.digital/uk-blog/build-customer-user-journey, as these are likely to give the best advice.
Books are a great resource but think about industry magazines in the marketing sector as well. Again, these publications will have a variety of articles written by marketing professionals and interviews with industry leaders, all of which can give you many different tips and perspectives on how to make the most of your marketing strategies. You might even want to consider subscribing to some of these magazines so that you can continue to get fresh insights with each issue and strengthen your marketing knowledge.
Finally, consider enrolling in a marketing course either online or at your local business school. This is one of the best ways to learn more about marketing and to boost your confidence when it comes to figuring out the right strategies for your business and putting them into action.
If you’re a small business owner who has found yourself having to handle the majority of your business marketing responsibilities, make sure to use all of the resources listed above to help you give yourself the best chance of success.