To determine if your social media strategy works, it is simple to use statistics. Instagram is the best social media platform for marketing your app or website. It is crucial to learn about the Instagram algorithm and how it can be used to help your brand and business gain popularity. Let’s now learn more about Instagram engagement.
What’s Instagram Engagement?
Instagram engagement rate measures the loyalty level of your followers via this social media platform. It doesn’t matter how many followers your profile or page has. Instead, it is about the level of engagement they have with your brand. It’s about how your followers interact with your content and stories on Instagram.
You will know that Instagram offers analysis tools to help you monitor the success of your marketing campaigns. It is difficult to quantify Instagram engagement.
Measurement of Instagram Engagement:
You can use these factors to measure the success of your campaign.
1. Followers:
Monitor the growth of your social media followers and analyse the increase in new fans. According to digital marketing experts, it is crucial. Your brand’s presence on Instagram will not be relevant if your followers are not engaging with your profile and increasing in number.
2. Likes:
This is a crucial factor that many people ignore. It is important to monitor how many people like a publication and compare that number with other posts. This will show how popular and healthy your profile is.
3. Comments:
Although comments are important, they can be a difficult factor to determine Instagram engagement. To keep an eye on the engagement of your followers, you should analyze comments. Understanding likes can give you an idea of the success of publications. However, understanding comments will provide more certainty. Although it takes only a few seconds to like, comments show that the user is more involved.
4. Popular Hashtags:
Use Instagram’s most popular hashtags to increase engagement and reach more followers. Hashtags are more popular and have a greater reach. Make a list of popular hashtags that you research and create a list. It will be easier to use these hashtags in your posts. Hashtags on Instagram are keywords that aid in search optimization.
Instagram encourages users to use Hashtags together. Users can also create a list with their favourite hashtags. Popularity of a hashtag on your profile can determine the interest of your followers.
5. Timing:
Many users don’t pay enough attention to when content is uploaded. Why would you want to add quality content to your followers if it is posted at a time that will almost be invisible? It’s useless. How can you know when is the best time to publish content?
Analysis shows that it is the worst time to post during business hours between 9 am and 5 pm. The profile is visited by Followers on Instagram mostly during leisure and not during work hours. Post your content outside of work hours.
6. Image Sizes:
The engagement rate is also affected by the image size, but not directly. Don’t post stock images or photos that are too pixelated. This will cause more damage than good for your brand image. Make sure you have the correct branding and dimensions.
Method to Determine Engagement Rate
Once you have collected interaction data, you can use the formula to engage on your profile. These are the two main formulas for engagement rate:
1. Business Accounts Engagement Form:
This formula can be used for company accounts. It takes into consideration the publication’s scope. This scope data must be private and only used for business accounts. It can be used to measure engagement for an Instagram account or publication. It is also possible to calculate the publication’s data.
2. Engaging the Personal Account Creators: The Formula
The formula below can be used to calculate engagement for any account. The only thing you need to consider is the Instagram comments and likes. Next, divide this number by the number followers for the same account. Finally multiply by 1,000.
Steps to Increasing Engagement on Instagram
1. Daily Engaging with Similar Accounts and with the niche of your industry
Before you post any photos, take a look at other Instagram accounts’ content. Focus on the niche accounts in your area. Instagram’s main rule is that Instagram feeds bring more engagements. Interacting with other users on Instagram increases your chances of being noticed. Your account will be more visible if you engage with other users more often. This will increase your profile’s visibility and encourage more interaction from visitors. Quality is just as important as quantity. This is why you should take the time to choose the accounts that you need to engage.
2. Engage directly with the content
Within the first hour of posting, you will need to get more engagement for your Instagram posts. The algorithm will detect that the post is more popular if it is getting a lot of engagement directly from Instagram. This will make the post appear higher in the followers’ feeds. It is difficult to get such engagement in such a short time. Before you post anything on your feed, it is a good idea to engage other accounts’ posts.
This will increase the chances of people visiting your profile. Your most recent post may get more likes within the first hour of its posting. This will increase the visibility of your Instagram post. Your comment and like will continue to draw attention to your account’s users even after you leave. This is a win-win situation.
3. Strategically selecting Long-Tail Hashtags
Long-tail hashtags can be more specific and detailed. They will also reflect the context of your post more accurately. You can hashtag #architecture to tag a photo you post of a modern building that caught your attention on Instagram. There are approximately 86 million posts associated with this hashtag. You can also use the hashtag #modernarchitecture, which has only 8 000 posts associated with it. You can see the related posts and select them to add more likes or comments to your post.
4. Use Better Captions
Instagram posts with more captions will get more engagements. Users will be more likely to spend more time viewing your posts, which is a bonus given the new algorithm. This will help you prioritize your content and bring more engagements.
Engaging your audience will be easier if you provide a good caption for your photo context. The caption can be approached in many ways. You can make it detailed or long, telling the story. A short or simple caption would be helpful to enhance the image and provide an overview of the subject. You can make it funny or light-hearted.
5. More photos of people
True, photos with faces will look 38% more similar to the ones without faces. Make sure you are 100% certain that the next photo of your intended is with a person. You can boost engagements by posting photos of yourself with faces. It doesn’t matter what you’re selling on Instagram. There are many strategies that you can use to connect with the people in your Instagram posts.
You can also share photos that customers have posted, photos taken by brands or photos of people showing off your products when you share the post via social media. This is just one example of many. Now it’s time for cheese.
6. Respond to comments Soon
It is important to respond to comments in order to keep conversations going and help your post reach the top. This will ensure that your post is seen by your followers at the top of their feeds. If people respond to you more often, Instagram will consider your post valuable content and will keep it up in the feed. Even if you have a million tasks, reply immediately in a quick comment. This will allow the post to continue rolling up the feeds.
Tag other people in the conversation. They will be notified and brought to your post. If people comment on the event you organized and tell you how great it was, you can then introduce them to the partners. Your team, the catering company and the venue that provided all the facilities.
7. Best time for Post
You will need to research the best time to post if you don’t know. You should choose the best time to post. This is the time that will bring the most engagement to your account. You can do this manually by using the insights from Instagram and testing different times to post. Also, you can create a spreadsheet that can track the data. Social media analytics can be used to assist you with all calculations.
If you want to make use of Instagram insights, you need to have an Instagram business profile. Click on the analytics tab, then choose the audience. You will then see the location of most of your audience.
8. Use the Stories to Draw Attention
Stories are the best way to increase engagement on Instagram. There are many ways to create Instagram stories that will interest your audience. There are many ways to make Instagram stories work for you and draw attention to your posts.
You want people to be able to find out more about your stories by following you on social media. Keep it mysterious and don’t give away too much information. You can now start using the wonderful captions. These tactics will increase your engagement and interest, which will attract new followers.
