Digital marketing is one of those fields which has continuously been expanding and growing since it started. This constant expansion has led to many developments being done in the field to promote the websites and have a better performance. It has also led to many digitaal tools being developed and used in the field for various purposes. These days, using digital tools has become a common practice. Many digital tools have been developed and are preferred by marketers to lessen their workload and for keeping a track of all the data. However, it has also caused chaos in the digital tool market, where many tools are available for a single function. This leads to confusion and increased time spent in research when choosing a tool fit for your requirements. Toolcano solves this issue by putting all the digital tools on one platform, thereby increasing productivity and reducing the time utilisation. Covering a massive 19+ categories of digital marketing, Toolcano is one of the best martech stacks available in the market.

What is Toolcano?

Toolcano is one of the best multi-function, multi-utility martech stacks available on the internet. It houses almost all the tools used for any digital marketing process. Covering 10+ categories of digital marketing, it provides all the relevant information about these tools, covering prices, functions, website and even tutorial videos. This information is crucial for the users and visitors when finalising any tool for their specific requirements. Marketers can save their crucial time by using Toolcano and investing their time in campaign strategies.

Toolcano is Beneficial. How?

Designed to support marketers by providing them with all the tools on the internet at one place, Toolcano aims to make the lives of marketers easier. It is exactly like a digital library for tools, where the best, most commonly used and newest tools are listed. This lets any visitor check which tools fit their set of requirements depending on functions, pricing, usability, and much more. It supports them by saving their time which would otherwise be spent in research. Although all of the tools are available on the internet, it would take them a significant amount of time to filter out the best tool and then compare with other tools and have a final selection. Initially designed with marketers in mind, it has proven to help non-marketing professionals and students also. Covering a huge 1000+ tools, it is certain that any user will find the perfect tool for their particular requirement.

How Does It Support Marketers?

All the tool related information is provided on the platform for visitors to see and make an informed decision. This information contains the pricing of the tool, the functions it performs, Supporting marketers was the main idea behind development of Toolcano, and it has delivered on that idea. Marketers using Toolcano have had a significant amount of time saved which they can invest to build better campaign strategies, increase performance and revenue.

Some important features which make Toolcano stand apart from its competitors are:

1. Budget Friendly Tool Options

Our team at Toolcano understands the pressures of handling a campaign. We also understand that not everybody is not given access to a huge budget for their campaigns. Therefore everybody cannot get the opportunity to invest a huge sum of money in tools. Thus, we offer multiple budget option tools. For anybody who is a professional marketer and is going to use the tool on a daily or an hourly basis, we offer paid tools which come with the complete functions. Freemium tools are for those who are just starting their marketing journey and want to decide which tool to purchase. Free tools are for anybody and everybody not willing to invest money at all. Including many budget based tools gives the increased chance that everybody will find the perfect tool based on their requirement.

2. Caters to multiple categories

Toolcano is one of the few martech stacks, which covers more than 19 different categories of digital marketing. In its arsenal, it stores more than 1000 digitaal tools, covering almost all the categories and subcategories of digital marketing. Simple digital tools like Canva, Adobe Photoshop are uploaded on the platform. More specific and functional tools like MailChimp and SpyFu, are also listed on the platform for users to check out.

3. Updated Regularly

Digital marketing is constantly evolving. This continuous evolution has led towards the development of new tools. Older digital tools are also updated regularly by their developers. This has led to the digital tools sector becoming an industry in its own. The sheer volume of the tools available in the market has made it very difficult to choose the perfect tool. Many tools also get lost in this huge traffic. But thanks to Toolcano, we have aggregated all of these tools, and many new ones on our platform. These tools have been curated after hours of research. Newly launched tools are also updated on the platform to give the user the most updated tool list to choose from. New AI tools which are launched in the market are updated on the platform. It ensures that the users get the best knowledge of the tools available in the market and can make an informed decision.

4. Submit A Tool Section

If you are a tool developer, Toolcano is for you. Not because you get to choose from a huge list of digital tools, which you can if you want to. But with Toolcano, you can advertise the tool you or your organisation developed. Just submit the tool with us, and after we find that it is of immense potential, we will display it on our platform, giving your tool an even better reach. It would help your tool get much better results in terms of downloads.

5. Search

We understand that you feel best when you find the thing which you were looking for in the first place. To provide this feeling to all our users,we have added a search bar on the platform. Just type the name of the tool in the search bar and we will display the tool. The search bar also offers advanced search where you can set the filters based on prices, functions, category of tools, etc.

Conclusion

Since its launch in 2022, Toolcano has been the preferred choice for marketers and non-marketing professionals. It has helped many users find the right tool for the right job. From the idea and the initial design, everything was taken care of by Anuradha M. Agarwal, the founder and leader at WeThinkNorth, a digital and social media marketing agency. WeThinkNorth is credited with handling projects from Wipro, AspireForHer, and many more. The people who have made Toolcano possible are the same team of hardworking individuals behind WeThinkNorth. Dedicated and hardworking individuals put together in a team, and they handle all the research and tasks for Toolcano. It is why Toolcano is running so smoothly.