Every web page you design has some intention. For example, the home page of a website is typically designed to introduce the site and give visitors an overview of what it’s about. Similarly, an e-commerce product page is primarily designed to sell a product, while a blog post is usually meant to inform or entertain its readers.
It’s important to design each page on your website with a specific goal in mind. By doing so, you can ensure that every page is helping you to achieve your overall website objectives. Here are a few tips to help you design every website page for the desired outcome. Whether you do it yourself or opt for web design services, keep these tips in mind:
Define the Purpose of the Page:
Before designing the page, let’s first decide on the purpose of the page. What do you want visitors to do when they land on this page? Do you want them to sign up for your newsletter, purchase a product, or read a blog post? Once you know the purpose of the page, you can design it accordingly. Once the purpose is decided, start with the wireframing of the page.
Think About the User’s Needs:
When designing the page, it’s important to think about what the user needs. For example, if you’re designing a product page, you need to include all the relevant information that potential buyers would need to know before making a purchase.
This might include things like product descriptions, pricing, shipping information, and product reviews. Once you’ve considered the user’s needs, you can start designing the page. Remember to keep the user in mind throughout the entire design process.
Make it Easy to Navigate:
Your website should be easy to navigate so that users can find the information they’re looking for quickly and easily. Each page on your site should be clearly linked to other pages on your site. Use clear and descriptive titles and labels for your links so that users will know where they’re going.
This practice will also help you with SEO as it will make it easier for search engine crawlers to index your website. Search engines, especially Google pay a lot of attention to a website’s navigation when indexing it.
Include a Call to Action:
Every page on your website should have a clear call to action. A call to action is an element on the page that tells users what you want them to do. For example, if you want visitors to sign up for your newsletter, you would include a call to action button that says “sign up” or “subscribe.” If you want visitors to purchase a product, your call to action might say “add to cart” or “buy now.”
Make the Browsing Experience the same on Mobile Devices:
It’s important to make sure that the browsing experience on your website is the same on mobile devices as it is on desktop computers. More and more people are using their smartphones and tablets to browse the web, so it’s important to design your site with these users in mind. Make sure that your pages are responsive and that all the content is easy to read and navigate on a smaller screen.
Think of Different Customer Stages:
When designing your pages, it’s important to think of different customer stages. For example, someone who is just learning about your company will have different needs than someone who is ready to make a purchase. Make sure that you design your pages with these different stages in mind. It’s important that the page layouts should be intuitive and easy to understand. In addition, while designing the landing pages, you should also focus on the customer’s journey.
Think of Potential Outcomes of a Page to Make Better Decisions:
When designing a page, always think of the potential outcomes. What could happen if a user clicks on this button or reads this piece of content? By thinking of the potential outcomes, you can make better design decisions that will help you achieve your desired results.
For example, if you’re designing a “contact us” page, you might want to think about what could happen if a user fills out the form. Will they be taken to a thank-you page or will they be added to your email list or will they be given the option to schedule a consultation? By thinking of the potential outcomes, you can design the page in a way that will help you achieve your desired goal.
In conclusion, it’s important to design every page on your website with the desired outcome in mind. By thinking about the user’s needs, making the site easy to navigate, and including a clear call to action, you can increase the chances of achieving your desired results. Additionally, always keep mobile users in mind when designing your pages and think of different customer stages throughout the design process. Lastly, don’t forget to think about the potential outcomes of each page so that you can make better design decisions. Moreover, if you don’t have an in-house team, you can also opt for web design services.