What is On Page SEO and Off Page SEO

If you have spent any time researching how to improve your website’s visibility on Google, you have almost certainly come across two terms: on page SEO and off page SEO. They are thrown around constantly in digital marketing conversations — sometimes interchangeably, often without much explanation. Understanding the difference between these two pillars of SEO […]

8 mins read

How to Get More Viewership For Your OTT Platform

OTT platforms are drawing large viewership but the intense competition among the players demands that OTT deploy strategic search engine optimization (SEO). Research analysts, Orixa Media reveal that nearly 75-percent of users view only the first page of search engine results. Hence, OTT platforms have to be top-ranking video-on-demand services to gain viewership. SEO strategies […]

5 mins read