2023 has felt like a year of little innovation in the digital marketing space. There’s been a lot of doing the same thing, recycling concepts. Even so, the fundamentals of online marketing, with the mix of some new ideas, have proven to be beneficial for businesses in 2023. Here’s what to focus on for the […]
PPC stands for pay-according to-click on, a version of net advertising wherein advertisers pay a price every time one in every one of their advertisements is clicked. Essentially, it’s a manner of purchasing visits for your site, as opposed to trying to “earn” the one’s visits organically. This is basically paid to click strategy. The […]
SEO is a short form for search engine optimization but we optimize the website to appear on main keywords on search engines. SEO analysts or Search engine optimizers make your website SEO friendly and ensure that your website is getting daily organic visit from the search engines. Here are some points that need to be […]
There was a time when all we did with technology was gaming, writing, painting or browsing. Those days shopping was not even on the technology to-do list. But things have changed rapidly, resulting in a time when online purchases, specifically called E-commerce, is in a phase of ‘forever boom’. With the Covid 19 scenario ruling […]
If you want to attract relevant, converting traffic, you must dominate the first few search engine results pages (SERPs). However, for smaller businesses, this appears to be almost impossible. After all, the competition is fierce, and search engine algorithms are getting more sophisticated than ever before, so any errors in your website content could result […]